There is no doubt that advertising has practically taken over the world, as it seems harder and harder to go even 5 minutes without seeing some form of marketing. Once upon a time it seemed like companies simply chose to advertise in order to bring in new customers, but now it is almost mandatory to keep up with competitors. The bottom line is that almost every company out there is fighting for a chunk of their market, so getting the edge in any way possible is necessary. One newer method of doing this is mobile app marketing, which can be a great way to introduce customers to your brand with ease.
The idea is pretty simple, as many people who have stopped using traditional media methods still use countless apps on their smartphones. Whether these are games or utilities, many apps that are free of charge display ads when they are being used. This means that the customer can get a free app, but the developer gets money in return for their hard work in making and maintaining it. Ultimately this is a pretty good cycle, but it offers a lot to companies looking for marketing as well.
There are few better times to reach out to a customer than when they are having fun and enjoying themselves. For example, while playing a game, seeing an advertisement for a new company or old favorite can definitely impact them. Not only are they likely to remember the advertisement on some level and consider it later, but some will even click and try to find out more. This is leaps and bounds beyond traditional forms of advertising such as print media or television. One of the best parts is that most of these ads are not annoying either, because customers appreciate that they are able to get apps for free by watching the,.